Jet Blue Live Forum

 
Jet Blue CEO Robin Hayes is lead guest on a live interactive discussion panel for the airline’s 5000 person flight staff.

Jet Blue CEO Robin Hayes is lead guest on a live interactive discussion panel for the airline’s 5000 person flight staff.

 

Description

MWW PR teamed up with Showstream to create Jet Blue’s first live interactive forum for all 5000 of their flight crew staff.

The stream was pushed to Facebook Live, via the company’s internally managed private Facebook Group. According to Facebook analytics, over 70% of the targeted 5000 staff viewed or participated in the forum before it ended.

Employees not on Facebook were able to view the live forum via Global One player, embedded on an internal company page.

Scope

  • Live Video Production

  • Live Audio Production

  • Live On-Stream Graphics

  • Live Stream to Facebook

  • Global One Embeddable Player

Partners

  • MWW PR

  • Jet Blue

Location

 

Photo Album